International Canoe Federation and China have extended their broadcasting agreement through the Olympics Games 2024

The International Canoe Federation (ICF) has increased its collaboration with China's leading streaming provider through the Paris 2024 Olympics. After four years of collaboration, Huya tv in China will continue to broadcast significant international slalom and flatwater canoeing events as part of a renewed arrangement with H&A Media. Olympic Games 2024 fans can buy Paris 2024 Tickets from our website.

The deal, which will remain in effect until the Games, will expire in December 2024 and extend a collaboration that has already yielded excellent results over the past two years. Adam Collins, the manager of ICF's digital and marketing,

“We were pleased to have record-breaking viewing figures in the China market for coverage of the canoe and kayak sports at Tokyo 2020 because China is a very important market for the ICF.”

Huya.tv in China will continue to broadcast significant international slalom and flatwater canoeing events
Huya.tv in China will continue to broadcast significant international slalom and flatwater canoeing events

"To maintain this momentum as we start the next Olympic cycle, it is imperative that we maintain strong media exposure. Half of the ICF's biggest televised events in 2019 were held in China. Over the course of six events that were broadcast on Huya, strong performances by Chinese paddlers helped us attract 30.1 million viewers.

“Despite there being no paddlers or events in China in 2021, the organization reported that it still attracted 11.52 million viewers to the website.”

Approximately 931,369 Chinese people saw sprint paddler Zhang Dong qualify for the Tokyo 2020 Olympics two years ago on Huya. Collins claimed that the internet portal Huya, which focuses on young people, will assist grow interested in our sport.

Collins continued, "The data and feedback from the audience over the last three years give us confidence that Huya will assist grow interest in our sport.

"Live-streaming offers immediate and accurate public input on the success of foreign sports properties into the China market," claimed Guy Horne, managing director of H&A Media.

Between our Lausanne and Beijing teams, Huya TV, and ICF event organizers, we have created a paradigm that is fostering long-term growth for canoeing, according to the Lausanne team. With the new deal, Huya will broadcast live both the upcoming ICF Canoe Sprint World Cup events in Racice, Czech Republic and the July ICF Canoe Slalom World Championships in Augsburg, Germany.

Mengya Sun and Shixiao Xu won the women's canoe double 500-meter competition at the Tokyo 2020 Olympic Games, while Liu Hao and Zhang Peng earned silver in the men's double rowing 1,000-meter competition. Olympian Nevin Harrison, 19, of Seattle, is still having high dreams. Olympic 2024 fans can buy Olympic Games Tickets from our website.

"The time has come for me to do the unthinkable"

Even the world's fastest flatwater sprinter finds it challenging to slow down. Nevin Harrison, a full-time biology student at San Diego State University, manages to fit in at least one canoe training session per day and sometimes two.

Approximately 931,369 Chinese people saw sprint paddler Zhang Dong qualify for the Tokyo 2020 Olympics
Approximately 931,369 Chinese people saw sprint paddler Zhang Dong qualify for the Tokyo 2020 Olympics 

Harrison, who won the 200-meter canoe sprint in Tokyo last August at the age of 19, made history by becoming the first American woman to accomplish it in 57 years. She eventually realized that she needed a brief break from the intense competition schedule.

She said, "I needed some time to gather myself and relax." She opted not to participate in the European circuit races this spring.

She is, however, already getting ready to compete in the global competition in August at Lake Banook in Halifax, Canada. In order to attend the Seattle Sports Star of the Year banquet, which will be held on Thursday night at The Westin Seattle and is put on by the Seattle Sports Commission, Harrison will first pay a visit to his hometown this week.

The other six nominees for the women's sports star of the year award are Sophia Chilczuk (Seattle Pacific soccer), Jess Fishlock (OL Reign), Katie Holloway (Volleyball Paralympian), Jewell Loyd (Seattle Storm), Gabbie Plain (UW softball), and Ella May Powell (UW volleyball). 

Dylan Teves (UW soccer), Tyler Lockett (Seahawks), Cristian Roldan (Sounders), Mitch Haniger (Mariners), and Corey Kispert are among the nominees for Men's Sports Star of the Year (Gonzaga basketball), Eric Barriere (football, Eastern Washington), Mitch Haniger (Mariners), Cristian Roldan (Sounders), and men's rowing at the University of Washington.

Harrison, a 2020 Roosevelt High School alumna who learned to paddle a canoe on Green Lake, said the social media encouragement she received from people all across Seattle during the Olympics last year gave her hope. Seattle will always be her home, even though she doesn't have any urgent plans to travel back—"I simply love the (San Diego) sun too much," she smiled. Her parents still live in this house.

I really feel tremendous support from my city, and I adore it, she said. I could feel the love in Tokyo. When Harrison was 17 years old, she made her international debut in a sport that had historically been dominated by Europeans. She surprised everyone by taking home her first world championship in Hungary.

She then paddled to a comfortable victory in the Olympic finals on Tokyo Bay. She finished the race in 45.932 seconds, nearly a full second quicker than six-time world champion Laurence Vincent-Lapointe of Canada.

It was such a strange feeling, she said of her first Olympic experience. I don't think I fully appreciated the impact that would have on me. Just plain stressful. I experienced some of the craziest racial anxiety I've ever known. For the 2024 Summer Olympics in Paris, she is prepared to repeat the process. Only 22 years old at that time. How does someone so accomplish and so young yet manage to break records?

On June 2, Harrison will be 20. He called it "a big challenge." "When I was a child, I came into this world with the belief that my eventual goal would be to one day win the Olympics. And to have capable of it at the age of 19 is really amazing.

Thoughts like "Oh, most people work their entire careers and they don't get this" make it challenging to understand at times. It's incredibly rare and special, and I'm grateful for it every day.

The deal, which will remain in effect until the Games, will expire in December 2024
The deal, which will remain in effect until the Games, will expire in December 2024

But today, rather than using "Oh, I want to win the Olympics" as some type of motivation, I think it's more about surpassing my previous achievements, growing personally, and setting and breaking records.

That's what I have to focus on. It's time for me to try the impossible, not just focus on winning the race. In other words, I still want to maintain my authority and display my rank. The game has altered, though, as you are no longer the underdog.

When Harrison astonished the field by taking home her maiden world championship in Hungary at the age of 17, she made her international debut in a sport that is often dominated by Europeans.

She then paddled to a comfortable victory in the Olympic finals on Tokyo Bay. She finished the race in 45.932 seconds, nearly a full second quicker than six-time world champion Laurence Vincent-Lapointe of Canada. Regarding her first Olympic experience, she said,

It was a very strange experience. I don't think I fully appreciated the impact that would have on me. Just plain stressful. I experienced some of the craziest racial anxiety I've ever known. For the 2024 Summer Olympics in Paris, she is prepared to repeat the process. Only 22 years old at that time. How can someone so accomplished so young yet set the bar high?

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