NFL London: Cinch to exchange London Subway as NFL Games partner

The NFL has a new title sponsor to sponsor the game in London, England. Subway, which has owned the property since 2017, will no longer enter the competition and will be replaced by British online car retailer Cinch, which has become the main partner of the British NFL. NFL London Fans can buy NFL London Tickets and Falcons vs Jets Tickets from our website.

Cinch to replace London Subway as NFL Games partner

Under the contract, Cinch will appear in the two American Football League matches to be held in England in the 2021/2022 season, both at Tottenham Hotspur Stadium. 

On October 10, the game will be the New York Jets vs. the Atlanta Falcons. A week later, on October 17, the Miami Dolphins played the Jacksonville Jaguars.

Furthermore, Cinch will sponsor Sky Sports' coverage of the UK NFL London, enabling the brand to gain popularity on the Sunday night football program of pay-tv and special NFL channels. The brand will also be responsible for a promotional event that will give UK NFL fans the chance to travel to the United States next February to watch Super Bowl LVI live.

“This is an important and exciting collaboration for Cinch. Cinch's discovery fits in perfectly with Cinch's focus on providing consumers in the UK with a more worry-free automotive experience,” said the president of Constellation Automotive Group, which owns Cinch. Said Avril Palmer-Bounack.

Cinch will sponsor Sky Sports’ coverage of the UK NFL

The online car retailer was founded 10 months ago and raised £1bn in new investment earlier this year to fuel growth in the UK and Europe. Even in a short period of time, the company has invested heavily in sports sponsorship.

In addition to the agreement with the NFL London, Cinch is also a key partner of the England and Wales Cricket Council (BCE), a sponsor of Tottenham Hotspur and the namesake of the Scottish Professional Football League (SPFL).

The company still does business with the Lawn Tennis Association (LTA) to host the Queen's Club Championship and the Northampton Saints Rugby Team.

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